Over the course of my career, I’ve helped create and evolve myriad culinary and travel-centered brands through copywriting. Visuals may be key to attracting attention, but words have always—and will always—seal the deal.
Projects run the gamut, from primary messaging for web/social/ads/PR/voiceover promoting a bucket-list byway, to extolling the virtues of kale for a boutique farm, to generating tasting notes for California’s most famous winery, to writing recipe headnotes for a 100-year-old butter company. I’ve even been a ghostwriter for folks in the tech industry.
Oh, and did I mention dreaming up a whacky song for the back of a bottle of Trader Joe’s wine?
JAIME LEWIS 